Minutes+9th+March

= Minutes 9 March 2010 =

Plans for today are:
· Wendy & Pat have had a project direction review - · Library liaison –identify people to deliver March 23rd to be ROSEMARY HITT, BARBARA CLARKE, WENDY BUTCHER Format: Overview of project, process followed, asking Library community for direct feedback re our priorities, anything else we decide. · Activity analysis –look at worth building and then identify top 6 -look at dreams to aspire to – Identify top 6

**Activity** Analysis
· There are common links to other services eg kete, and these links should be reinforced to support introduction. · Accessible libraries – customer service changes will also link to this aspect · Need to have an older adult monitor person in the various projects in CCL – this role could vary between various staff but need someone to keep eye on Older adult needs · Watch out for gaps between services and specialised teams · Time to be able to look out at other teams & services --- sharing of ideas and ensuring that all are aware of what each section is doing and what needs to be done.

Priority: **Short term**
1. Internal staff need to know more about our other services e.g. PRD conversations, marketing our services to customer conversations, link to up-skilling ; Increasing staff awareness through whatever means possible 2. Customer services new model – value added making connections, “marketing with a small m” 3. Library liaison topic “ Helping Staff help people to use ALL of the library” 4. Marketing our services & products e.g. Promote Cinch – increasing staff awareness as a user thus more able to help customers, e.g. databases, mobile bus, face to face marketing 5. Online services links to market relevant services & products – make this much more obvious on website 6. Links with wider CCC & CCL staff --- Find more ways to increase awareness of what is currently provided for this group. 7. Links to Community development and engagement staff other units. Promote what we do to the influencers --- e.g. Community boards, wider CCC staff, other Older Adult helping organisations. 8. Linking with more organisations including training staff who can help in any organisation <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">9. Assistance with technology & assistive technology for Older Adults – links with Online services when upgrades occur (Shirley), e.g. all keyboards & buttons much more user friendly --- includes Pharos tools. <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">10. Acknowledge and reinforce ongoing commitment to improving assistive tools and facilities within libraries <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">11. Readers advisory –changing tools means this area will grow and look / feel different. Staff will need support and encouragement <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">12. Encourage use of and reinforce us e of “Personalised services” label rather than “storylines” which is a products based label. Talk to us about your needs!! <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">13. Marketing via existing organisations should be both short term and long-term goal.

** Priority : Long Term **
<span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">1. Link with more organisations e.g. Meals on Wheels, connecting with the influencers. Those who already have contact with people in this group. <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">2. Concession cards (0ver 80?) wider CCC services – <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">3. Training for staff to expand their knowledge of relevant services <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">4. Targeted Programming expansion of options not just technology based ones --- may include meetings, talks etc e.g. Outreach services <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">5. Older adult coordinator across the network <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">6. Audit for accessibility e.g. Pharos systems, IT equipment, RFID terminals. Have a good working avenue for recommendations of preferred tools and software. <span style="font-family: Calibri; mso-bidi-font-family: Calibri; msobidifontfamily: Calibri; msobidifontfamily: Calibri; msolist: Ignore;">7. Investigate and promote Intergenerational opportunities e.g.
 * Age segmentation issues – watch labels of people --- e.g. not only seniors or similar wording, encourage intergenerational sharing
 * How to download to the i-pod –via teenager helping older adults eg marketing images

<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§ Meeting to be arranged to plan for library Liaisons at Papanui --- Wendy to co-ordinate <span style="font-family: 'Courier New'; mso-fareast-font-family: 'Courier New'; msofareastfontfamily: 'Courier New'; msolist: Ignore;">o Incorporate important topics e.g. <span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§   Helping Older adults use all of the library <span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§ Total customer service <span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§ Influencers -- how to make the most of them. <span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§ Possible meeting to be arranged post library liaisons but may be email or wiki discussion to review feedback from staff. <span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; msobidifontfamily: Wingdings; msofareastfontfamily: Wingdings; msolist: Ignore;">§ Report to be submitted as much as possible by end of March.
 * Ongoing work:**

Short term
1. Increase library staff awareness of "all of the library " and their ability and chances to support Older Adults. 2. Improve Marketing with a small m,and with a capital M both externally and internally making the most of those who havce influence with this group 3. Ensure changes to services or facilities reflect understanding and committment to this customer group. 4. Encourage and reinforce use of "Personalised services" label. 5. Develop relevant links with wider CCC and CCL staff. 6. Increase awareness of currently available assisitive technology and ensure necessary new equiment is appropriate.

Long Term

 * 1) Investigate developement of Concession card or similar for library access and services but working across wider CCC services
 * 2) Promote wider targetted programme base.
 * 3) Create positions of Older Adult co.ordinators across network.
 * 4) ensure appropriate training for staff to expand their knowledge of all resources
 * 5) Accessibility audit or all library resources and implement and plan for replacements or additiond where necessary.
 * 6) Promote Intergenerational opportunities.